NEW OXFORD, Pa. – Hain Pure Protein Corporations will introduce the new logo and packaging for its Plainville Farms brand reflecting its values, heritage and innovation in new products very soon.
A new marketing campaign is coming as well to increase consumer awareness of Plainville Farms branded products in new and existing markets.
All of these pieces will be unveiled at the Annual Meat Conference in Nashville, Tennessee, in February. It will also be featured at the Natural Product Expo West in Anaheim, California, in March.
“Plainville Farms has been raising turkey on family farms since 1835 and as part of HPPC has expanded its product offerings and distribution to consumers across the United States,” said Jay Lieberman, CEO of HPPC, Lieberman continued. “Our commitment to the standards and values that have made this brand beloved to generations of families has enabled us to grow in current and new product areas, particularly whole, holiday and ground turkey, as well as deli products including organic chicken.”
Plainville Farms became a division of Hain Pure Protein Corporations in July 2014.
New products to be introduced in Nashville include pre-sliced Organic Chicken Breast. These new products in the Plainville Farms deli line extend beyond its core competence in turkey.
“Our new logo, packaging, products and consumer campaign will enhance communication of our product features and benefits to meet evolving consumer demand for natural and organic poultry products while the retention of our Earthwise seal demonstrates our continued commitment to quality and consistency,” Lieberman said.
Article by: Meat + Poultry